People often approach me and say, “Hey Mr. Puttz, besides being able to bench press 500lbs and being a total ladies’ man I was hoping you could tell me a little bit about how I should go about getting guest posts on other peoples’ blogs so I can successfully get backlinks back to my semi-awesome blog.”
I’m glad you asked! Let’s start from the beginning.
Just as any good SEO knows, your main job is to get ranked highly in search engines such as AltaVista, Ask Jeeves, Bing and sometimes even Google. One of the top ways that webmasters are able to increase their rankings is to get links back to their site from other blogs and so it makes sense to spend some time contacting other blog owners (I would recommend via telephone) to see if you can submit a post to their site.
In exchange for them giving you a link back to your site you give them a written piece of content, provocative pictures, money, your first born child, your soul (Joke’s on them – I already sold my soul!), or an autographed picture of yourself.
Who should I contact?
Make a list of all the sites you frequently visit and try to find the webmaster’s contact information – Many sites don’t include a phone number so you’ll have to try by email or write them a letter.
One site I frequent quite a bit is facebook.com. With over 900 million users it’s sure to have a lot of traffic and my guest post will probably be seen. Unfortunately it’s not a high quality site when you consider that, with 900 million users it’s only liked by 68 million of those users.
Maybe you should take a pass on this one.
So you found someone who you’ve decided to contact, now what?
Great question. Now that you’ve found someone and collected their contact information you can begin the fulfilling process of establishing a relationship with them by introducing yourself and telling them what you want.
DO YOU KNOW WHO THE F*** I AM!? YOU DAMN WELL BETTER GIVE ME A GUEST POST ON YOUR BLOG OR I’M COMING FOR YOU!
Your success rate might not be as good as mine, but we can never be sure because I’ve never actually done this before. Fortunately I was born with a lot of intuition and a go-getter attitude so success should come easy to me.
Closing the Deal
Eventually, once they respond, you can work out the details.
From: Matt Cutts <firstname.lastname@example.org>
To: Matt Puttz <email@example.com>
RE: YOU BETTER ANSWERS THIS
Dear Mr. Puttz,
Is this some sort of joke?
Unless you’re me you can’t expect success every time, or even every other time. Establishing relationships and letting people let you guest post on their blog is a delicate process that requires a lot of time, preparation, alcohol, and a little bit of luck!